The prototypical customers for the business idea consist of
anyone who wants to use a rental car. But what makes the business idea special
is the inclusion of people between age of 18-21 and people looking to use rental
cars for one-way trip alongside others in the group of the potential customers.
Most of the prototypical customers either do not own a car or do not have
access to their due to certain reasons. This business idea would especially
attract undergraduate out of state and international students as customers for
this service. Each college student has their own variety of taste in the choices
they make especially because they do not all belong from the same region. Also,
people who would like to use rental cars for one-way trips include people who
fly frequently as taking a cab to airport every time can be quite expensive.
I myself can be considered as a part of this prototypical
customer set because I am an international undergraduate student. So most of
the things mentioned above apply to me as well.
Hi Tarang,
ReplyDeleteIt's great that you were able to figure out that one of your needs could also apply to many other students as well. Your idea is pretty innovative because getting around without a car can be a hassle sometimes. You were able to describe your prototypical customer very well and I can just imagine what kind of customers you will have. Overall, great post!