Friday, March 27, 2020

Idea Napkin No. 2


You: My name is Tarang Kirit Donga. I am a freshman at University of Florida majoring in Computer Science. I like to challenge myself and learn new things. I wish to start a business of my own. If I were to start a business on my business concept, I see it as forming a foundation to the pathway towards achieving more ambitious goals.

What are you offering to customers?: A car rental service that allows anyone over the age of 18 and with a valid drivers license to use rental cars. It also provides the customers an option to drop the car at a different location rather than returning it at the same location, enabling the customers to use rental cars for one-way trips.

Who are you offering it to?: The service is meant for anyone who wants to use a rental car. But the special features offered are targeted to expand the market to especially include customers between age of 18 and 21 as well as people who want to use rental cars for one-way trips.

Why do they care?: College students make a huge part of the segment that either doesn’t own a car or doesn’t have access to it due to certain reasons such as being an international or out-of-state student. There aren’t enough options in the market for rental cars for college students. Due to this college students are forced to go for other expensive or inconvenient options. Also, most other companies don’t allow customers to return the car at a different location restricting them only to round trips. Thus, by including these features in my service, this particular segment would be easily attracted to the business idea.

What are your core competencies?: I think that my never give up attitude can help me a long way in my business plan. Also, my service offers two important features that a lot of people want to have to be able to take better advantage of car rental services.


I believe that these 5 elements fit together for my business idea. I also think that improving on these elements could lead to a better solution.
Most of the feedback I received was positive. In this post I tried to try and learn why more people would actually care about my business idea and also self-evaluated myself to find out some core competencies.

3 comments:

  1. Hi Tarang,
    I like your business idea, and I admire your persistence. I think that as an entrepreneur, being willing to work around the clock to make your dream become a reality is a valuable trait to have in yourself, and anyone you work with. I know many people personally that would benefit from the service you are offering. Well done!

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  2. Hi Tarang,
    I like how your business idea is similar to those of the public rental scooters such as Lime or Jump, but with a car. You were able to find a need within college students and I believe that it would be a big hit since it can be hard to travel around without a car. Your never give up attitude will be a great asset when developing your business and it will be of great advantage to you in the end. Great post!

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  3. Hi Tarang,
    Your business idea is great- it targets a whole population that doesn’t have alternative rental options and are overlooked by traditional companies. You found a large part of the public that would use your company, and also included those who want to do a one-way trip, making your number of consumers grow even more. Your company would provide a service not offered by others.

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