Begin with alternative evaluation:
The people I had interviewed were all undergraduate international
students at University of Florida. Due to this, there is currently just one
company located in the vicinity of the campus that offers car rentals to
students under the age of 21. So, all 3 of them were forced to lean towards it
for getting rental cars. But they said that if there were more options, they
would like to compare the price and features that the companies offer.
How/where do they buy?:
They used the free app provided by the company to use the service.
Post-purchase evaluation:
The price that they paid, the quality of the car that was allotted
for them to use and ease of being able to contact the company for any inquiries
were some of the major factors the students considered when thinking about the
purchase.
Report the findings:
All three of the people I interviewed were below 21 years of
age and thus were restricted to use the services offered by just one company. Due
to this, they don’t really have anything to compare it with apart from the way that
they themselves would like it to be. And all of them mentioned that they would
like to have the option to drop the car at a different location as this would
help in enhancing their experience vastly.
Draw conclusions:
I think that this particular segment gives a lot of
importance to price and the features offered by the company while evaluating
their purchase.
Hi Tarang, I really think you have a cool service here to address an unmet need for many college students. Many say that college students are not a good market to sell to, but the reality of the matter is that we are a customer segment with needs just like anyone else, and it would be silly to leave a whole market of people unaccounted for.
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