Testing the Hypothesis Part 2

From the interviews conducted, I got to know that a bunch of people prefer rental car over cabs because it is cheaper and also provides them with more flexibility in the sense of going off-route and stopping at different places in the middle of the journey. One particular student that I interviewed put forward a good point that he is forced to resort to cabs because he hasn't received his driver's license yet.

Who: A lot of college students have their own car. They wouldn’t be the primary focus as the customers for the car rental service. There might be certain cases when they might need to use a rental car but for the most part, they might not be interested in the service.

What: People who can’t drive a car would not be interested in this service. They would still prefer cabs over other services.

Why: One of the students I interviewed brought up a very good point. He said that he chooses rental cars because they are cheaper than cabs. But at times, he prefers cabs when he needs to get some other work done because he doesn’t need to drive and so he can get his work done while traveling.

Inside the boundary	Outside the boundary
Who is in? Students, and other people between the age of 18 and 21 who want to use rental cars. People who are looking for car rental services for one-way trips. People who are looking for cheaper alternatives to cabs.	Who is not? People who can’t drive. People who own a car themselves.
What the need is? People below the age 21 not having enough options for car rental services that allow them to drop the car at a different location than the pick-up location.	What the need is not? Providing an alternative for cabs with equal convenience.
Why the need exists? The need exists because a lot of people aren’t able to take advantage of the current car rental services due to the current restrictions placed by a lot of companies such as age limit of 21 and needing to return the car back to its original position.	Alternative Explanations Due to the minimum age of 21 required by a lot of car rental companies, college students aren’t able to use their services. The companies that allow people above age 18 to use rented cars, need them to return the car back to its original position. Due to this, they aren’t able to use it for one-way trips.